Economic News

McDonald’s Battles a Split Market: Value Meals, Profit Margins, and a Tale of Two Consumers

McDonald’s latest quarterly results reveal how even one of the world’s most iconic brands is struggling to balance growth, affordability, and customer perception in a challenging economic climate. While the fast-food giant’s revenue rose by […]

Consumer and Business Behaviour

Digital Dilemma: Zimbabwe’s Soaring Internet Costs and the Small Business Struggle

In Zimbabwe, small businesses are facing a major economic challenge due to soaring internet costs.  Econet Wireless Zimbabwe, a primary mobile operator, recently doubled its data prices, causing a significant strain on entrepreneurs like Joyce […]