Consumer and Business Behaviour

More Ads Coming to Amazon Prime

Amazon Prime Video subscribers will soon encounter more ads during their favorite shows and movies, as the streaming giant aims to increase its ad revenue. Starting next year, Amazon will begin inserting ads not only […]

Basic Economic Concepts

Apple Faces Criticism Over New Ad Campaign

Apple’s latest advertising campaign, intended to highlight the creative potential compacted into its new iPad, has inadvertently ignited a storm of controversy. The ad visually represents creativity being compressed by destroying various objects, including musical […]