Market Power (15)

Using real-world examples, evaluate the impact of large firms having significant market power.

Market power is the ability of a firm to alter market conditions and prices through its influential position. Large firms with significant market power can exert considerable influence over their respective markets. In economic terms, these firms are often found in oligopoly and monopoly market structures. An oligopoly is a market structure where a small number of firms have the large majority of market share, whereas a monopoly is a market structure characterized by a single seller, selling a unique product in the market. 

The first major concern of large firms with significant market power is the potential negative impact on consumers. Large firms, like those in a monopoly or oligopoly, can manipulate prices due to their unchallenged position. For example, in the pharmaceutical industry, firms like Martin Shkreli’s Turing Pharmaceuticals have exploited their market power to dramatically increase drug prices, affecting consumers adversely. However, it’s important to note that these firms may also reinvest their supernormal profits into research and development, potentially leading to new and improved products for consumers.

Secondly, the presence of large firms with significant market power can deter competition. High barriers to entry, predatory pricing, or other anti-competitive practices may prevent new firms from entering the market. For example, Google has been accused of using its dominant position in the search engine market to promote its own services over those of competitors. Yet, this dominance also allows large firms to benefit from economies of scale, a concept that refers to the cost advantage that a business obtains due to its scale of operation, potentially leading to lower prices for consumers. For instance, Amazon’s vast global delivery network allows it to offer lower prices and quicker delivery times than many of its competitors.

Lastly, while large firms with significant market power can pose challenges to consumers and competition, they can also contribute positively to the economy. These firms often generate substantial tax revenue and create jobs. For example, Apple, one of the world’s largest companies, employs over 100,000 people directly and contributes significantly to the U.S. tax revenue. However, their substantial influence can lead to regulatory challenges and, in some cases, calls for antitrust action to reduce their market power. Moreover, the concentration of wealth and income within these large firms can exacerbate income inequality. The wealth amassed by the owners and top executives of these firms, such as Jeff Bezos of Amazon and Elon Musk of Tesla, stands in stark contrast to the median wages of their employees, highlighting this issue.

In conclusion, the presence of large firms with significant market power can have both positive and negative impacts. Policymakers are tasked with the difficult job of balancing these factors, promoting competition and consumer welfare without stifling economic growth and innovation. Effective regulation and competition policies can help ensure that the benefits of market power are realized while mitigating potential downsides, including income inequality.