

Lena Carter’s New Café Venture
Lena Carter is opening a small café specializing in organic pastries and specialty coffee. She understands that managing cash flow is essential to avoid financial difficulties, so she prepares a cash flow forecast to identify potential issues in the first four months of business (June – September).
Lena has secured $75,000 from a bank loan and personal savings to fund the business, and this amount will be available in June.
- The café lease costs $30,000, which must be paid upfront in June.
- Lena expects an opening cash balance of $2,000 at the start of June.
- She anticipates steady increases in daily sales as customers become more familiar with the café. Her forecasted monthly cash sales are $5,750, $7,500, $8,475, and $9,215 for June to September.
- Additionally, a local event catering company has placed an order worth $10,000 for custom pastries, but they will only pay in September. Lena will need to purchase the ingredients in June to fulfill this order.
- Each month, Lena restocks ingredients and café supplies. The forecasted costs for these purchases are $59,000, $4,500, $5,000, and $6,100 for June to September. June’s costs are higher as Lena must stockpile essential ingredients and buy supplies for the catering order.
- Lena must pay wages for herself and a part-time barista, costing $1,500 per month.
- Other operating expenses (rent, utilities, and maintenance) are $1,500 in June and July but slightly increase to $1,605 in August and $1,630 in September.
- Marketing expenses for promotions, social media ads, and flyers are $2,500 in June, $1,500 in July, $975 in August, and $400 in September to attract customers.


Task 1: Constructing the Cash Flow Forecast
- Using the financial details provided in the case study, complete a cash flow forecast for June to September.
- What trend do you notice in the café’s cash inflows over the four months?
- Which month has the worst cash flow? Why?
- Does Lena ever face a cash flow shortage? If so, when and how much?
Task 2: Interpreting the Cash Flow Forecast
Now that you have constructed the cash flow forecast, answer the following:
- Cash Flow Problems
- Which month has a negative net cash flow?
- What does this tell us about the café’s financial health?
- What potential risks might Lena face if this pattern continues?
- Liquidity Issues
- The closing balance is negative at some points. What might this mean for day-to-day operations?
- How could Lena handle these cash flow shortages in the short term?
- Improving Cash Flow
Suggest three strategies Lena could use to improve her cash flow situation. - Long-Term Financial Planning
If Lena wants to expand her café in six months, what steps should she take now to ensure she has the financial stability to do so?